PROJECT 01 / BRAND IDENTITY2026
The Chick Hub.
A bold, culture-led identity for a chicken franchise where flavour meets energy.
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01 / THE BRIEFWhere it
Where it
began.
Create an urban-inspired chicken franchise that feels like more than a place to eat: a social food hub built around crave-worthy chicken, high energy, and confident visual storytelling.
02 / THE APPROACHThe thinking
The thinking
behind it.
- 01
Build a visual language around playful typography and warm, appetite-driven colour.
- 02
Explore how the identity carries across menus, packaging, digital promotions, storefronts, and merchandise.
- 03
Keep the layouts loud and welcoming while maintaining a recognisable mark across every touchpoint.
03 / THE FINAL WORKThe idea,
The idea,
made real.
An expressive brand system with a memorable chicken emblem, punchy messaging, and a cohesive suite of food, packaging, storefront, and digital applications.